Vicissitudes of Times on Visual Media

Abstract

Literature and movies constitute the visual media. Literature aims at educating, entertaining and edifying man. Movies too educate and edify, though entertainment of audience is the predominant motive besides garnering financial gains. A good book has as much of impact as a film. Both have the potential to contribute positively or negatively in shaping socio-cultural values. The sort of literature produced and the kind of films patronized directly manifest the prevailing value system in a particular society at a given point of time. This paper aims at showcasing the relationship between Telugu literature and Telugu movies.